Why Your Practice Needs Allergy Treatment
The experts as the Asthma and Allergy Foundation have stated that approximately 50 million people in the USA suffer from allergies. When you break it down, that is about 1 of every 5 Americans.
Therefore, offering allergy testing on-site not only offers this desperately needed care- and it can also increase your income. There are many reasons why your practice needs allergy treatment.
By offering this additional service in your practice, you will not only increase revenue from your established patients who suffer from allergies and who you already have a great physician/patient relationship with- but you will also draw in new patients who have just begun to seek treatment for their allergies.
In addition, you will increase the efficiency of your practice and become much more patient-focused with much-needed, convenient allergy testing on-site. As a primary care physician providing this service, you have the ability to immediately increase the quality of care that you are providing for your patients who require allergy immunotherapy treatment.
Here are some of the reasons why you should consider establishing an on-site allergy testing service in your practice:
Allergy Testing Increases Patient Retention and Revenue
When you offer an on-site additional service that will assist your patient in identification, diagnosis, and treatment of his seasonal/environmental allergies, you are able to immediately address and treat this common issue- and add a new stream of income for your practice.
Unfortunately, most primary care offices are not equipped to administer allergen immunotherapy to patients. The result is that they typically have to refer their patients to an off-site lab or other medical office for testing.
However, when you establish this treatment in your own office, your patients are going to be thrilled to learn that they won’t have to go somewhere else for testing and then right back to you for treatment. Offering this option on-site is much more convenient for your busy patients.
Plus, there’s the fact that you can keep this additional stream of income instead of giving it to another provider.
Allergy Testing is Easy to Set Up
You are very busy- after all, you have so many people who are vying for your time and attention. You simply don’t have enough hours in the day to sit down and figure out all of the details to integrate an on-site allergy testing service into your practice alone. That is what we’re here for.
In addition, since the cost of practicing medicine continues to rise, it’s not exactly easy to designate and invest funds for additional staff and equipment to test patients for allergy issues. However, when you work with us, you’ll be provided with a complete allergy solution for your practice.
Plus, billing is set up as third-party and hassle-free for you. So, though you will have this convenient solution for your patients, you will not have to add more work, staff, or equipment to your budget.
Allergy Testing will Draw New Patients
While your current patients are going to appreciate being able to be tested for allergies and treated on site, new patients who have allergies will be drawn to your clinic because of your expanded services. This means that your revenue will increase, as well as patient loyalty and the number of patients you have.
Statistics reveal that around 15 percent of your revenue comes from additional medical services and 22 percent of medical practices have already added this valuable service. On-site allergy services will increase awareness of your practice because you are providing a wider range of options for your patients.
Your existing patients as well as your new ones are going to be thoroughly impressed with this service because it’s so easy and convenient to get treatment.
Allergy Testing/Treatment Options
When it comes to options for testing/treating your patient’s allergies, you basically have 4 options:
Treat with an OTC or prescription medication:
Often these medications only mask the symptoms for patients who suffer from seasonal allergies. Staying on these medications could potentially cost your patient $30+ per month.
The potential revenue is about the same as any other new/established patient. You may or may not need to see them for a follow-up.
Send patient to an allergist:
For those patients who have severe allergies or a history of anaphylaxis, this is a very important option. However, you really don’t want it to be your only option. Patients appreciate being able to receive testing and treatment without having to make another appointment when possible.
In some cases, there may not be many allergists in the area, which means patients must wait long periods of time for an appointment. Then, in some cases, the patients end up seeing the allergists for issues that could have easily been treated by their primary care provider.
The potential revenue for your clinic is the same as any other patient visit- but revenue from any follow-ups will not be yours.
Offer allergy testing and provide sublingual treatment:
This is a feasible option and is becoming quite popular for allergy treatment. As the effectiveness of this treatment becomes more widely known, the FDA is likely to approve it.
At this time, sublingual immunotherapy is cash-only, insurance does not cover it. This is a disadvantage because it can limit your reach.
While the initial testing is covered, the treatment can be costly for your patients. In this case, your practice can expect to receive revenue from the patient visit.
You can also bill the patient directly or bill the insurance company for the test, depending on the system you use. You will likely be able to bill for follow-ups and also receive compensation through the markup of the sublingual drops.
Offer allergy testing and subcutaneous treatment:
You will test your patient on-site and treat their allergies with a custom-mixed treatment. Immunotherapy is the only treatment for seasonal allergies that is clinically proven to be effective.
Revenue for your practice will vary with this method- though it will be much more than any of the other options. You will earn revenue for new/established patient visits, as well as any follow-up visits that are necessary.
Additionally, most commercial insurance carriers do cover this method of testing/treatment. However, reimbursement from Medicaid and Medicare will vary.
As you can see, you are most likely going to have to treat some of your patients for seasonal allergies at some point. If you make the choice to team up with us, we can help you improve the quality of life for your patient, increase their satisfaction with your practice, increase your patient retention, and improve your revenue.
Give us a call today so we can help you get started in establishing allergy testing and treatment in your practice.